EXPERT-BACKED. INGREDIENT-CONSCIOUS. EFFORTLESSLY EFFECTIVE.
Luxury Haircare, Simplified.
We believe good hair days shouldn’t be complicated. You’re busy, your haircare routine shouldn't need 10 products, your stylist on speed dial, or a science degree to understand the ingredients, to be effective. You just need products that actually work.
That’s where THIC comes in.
Founded by industry expert and hairstylist Morgan Tully, THIC was born out of a simple truth: most haircare is either too harsh, too complicated, or just flat-out ineffective. After two decades behind the chair, Morgan was done recommending products she didn’t fully believe in—so she made her own.
THIC is a high-performance haircare line designed to repair, protect, and enhance your natural texture using the power of clean, cold-pressed oils and expert-backed formulas. Think luxury ingredients, professional results, and a routine that actually fits into your lifestyle.
We're not here to flatten curls, strip moisture, or weigh you down. We’re here to restore what’s been lost, simplify what’s been overcomplicated, and help you feel really good about your hair again.
A Note From Morgan
“I’ve spent 20 years in the hair industry and have tried almost every product out there. For decades I searched for the perfect product to use on my clients and everything fell short. When I couldn’t find what I was looking for, I decided to take matters into my own hands. THIC is the result—clean, effective, uncomplicated haircare that brings your hair back to life.”
— Morgan Tully, Founder
Good hair shouldn't be hard. THIC gives you everything you need—and nothing you don’t.
POWERFUL CLEAN INGREDIENTS, REAL RESULTS.
Our Ingredients
At THIC, we believe in clean, high performance haircare with no compromises. Every formula is crafted with ingredients that actually make a difference to your hair—no fillers, no harsh chemicals, just real results. Our hero ingredients are 100% natural cold-pressed oils that retain their full nutrient profile for maximum hydration, strength, and shine—without weighing your hair down.
We use ingredients like Apricot Kernel Oil to hydrate and reduce breakage, Hemp Seed Oil to support longer, stronger hair growth, and Organic Aloe Vera to deeply nourish and protect with a boost of vitamins A, B12, C, and E. Thoughtfully chosen and expert-backed, each ingredient is there for a reason—so you get your healthiest, most effortless hair yet.
EXPERIENCE THIC
THIC Studio
THIC Studio brings the brand’s signature approach to beauty—simple, elevated, and effective—into a luxe salon setting. Here, you’ll find an all-female team of expert stylists and colourists who specialize in healthy, effortless hair that feels as good as it looks.
Whether you're coming in for a fresh cut, a colour refresh, or just a little hair love, THIC Studio is where salon expertise meets laid-back luxury. The best part? You can shop the full lineup of THIC products in person, along with a curated selection of beauty and lifestyle favourites from brands like Pilgrim Jewelry, See You Sundae, Living Proof, and more.
CLEAN BEAUTY. HIGH PERFORMANCE. NO COMPROMISES.
Join the THIC Movement
For the babes who want soft, touchable, frizz-free hair without the fuss. For the ones who are ready to embrace their natural texture. For those who are tired of products that promise everything and deliver nothing.
Welcome to THIC. Luxury Haircare, Simplified—making every day a good hair day.